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Introducing New Alliance Resource.

Your Global Heavy Machinery & EV-Plant Partner.

New Alliance Resource (NAR), headquartered in Singapore with a subsidiary in Shanghai, specialises in heavy machinery for heavy-duty dump trucks, bulldozers, excavators, and more. With over 18 years of experience, we represent world-renowned brands, delivering top-quality equipment and exceptional service across Southeast Asia.

As the worldwide master agent for Haute Tech Group, a leading Chinese manufacturer, we offer cutting-edge technology across various energy solutions, including diesel, electric, and hybrid systems for Electric Vehicles (BEV), Commercial Trucks, Engineering Machinery, Range-Extended Electric Vehicles (EREV), Mining Trucks, and Special Purpose Vehicles.

Leadership & Technical Team

Leo Tee — Managing Director (Singapore & Shanghai)

Specialist in industrial sourcing, alternative engineering solutions and strategic procurement across China’s machinery and industrial sectors.

Eric Nyu — Director, Sales & Marketing (South-East Asia)

Regional commercial lead providing technical sales support and client coordination throughout Southeast Asia.

Steven Fong — Technical Advisor

Over 35 years of distinguished engineering experience across diesel engines, marine systems and heavy equipment diagnostics. Widely respected for technical troubleshooting and operational advisory expertise.

WH Zhang — Chief Engineer & Project Advisor

Senior engineering specialist with over 20 years of experience in EPC advisory, oil & gas systems, industrial equipment and large-scale engineering management.

Vietnam Representative

To better support our clients and business development activities in Vietnam, New Alliance Resource (NAR) has appointed a local representative to assist with initial enquiries, marketing activities, quotations, and project discussions. Our authorised Vietnamese representative is:

 

Mr. Pham Trung Hieu - (Consortio Investment and Consulting Joint Stock Company (CIC))
82–84 Nguyen Huu Huan Street, Hoan Kiem Ward, Hanoi, Vietnam
Email: cic@consortio.vn

 

Mr Hieu and CIC are authorised to represent NAR during the preliminary stages of project discussions, business development, and quotation submissions within Vietnam. For any verification regarding this authorisation, commercial matters, or contractual arrangements, clients are welcome to contact NAR directly at info@nar.com.sg.

NAR remains fully committed to providing technical, commercial, and after-sales support to all customers throughout Vietnam and the wider ASEAN region.

Regional Representation:

  • Indonesia: Paulis & Danil

  • UAE & Oman: Simurgh Holding

  • Mali: Sangha Mining

Image by Gerold Hinzen

Our Commitment 

At NAR, we are committed to delivering:

  • Reliable engineering solutions

  • Technical integrity

  • Fast response capability

  • Long-term operational support

  • Commercially practical outcomes

 

We aim to become a trusted long-term partner to clients operating in demanding industrial environments worldwide.

For enquiries or quotations, please submit your letter of intent and machine specifications to: info@nar.com.sg

Request an estimate for your upcoming project

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