With So Much Competition -Why Choose New Alliance Resource?
Your Strategic Sourcing Partner: Our products are manufactured in the China technology and manufacturing hub, enabling us to deliver world-class heavy plant equipment with savings of up to 30% against comparable international brands.
Significant Capital Savings
Lower overheads allow us to pass on substantial cost advantages. Supplied on an FOB basis, our equipment typically offers a price differential of up to 40%, inclusive of shipping and insurance, when compared with global brands.
A Complete, Turnkey Offering
Our word is our bond. We provide 5–10 year guarantees and a one-year warranty across our equipment. We also deliver a fully integrated package of machinery, spares, lubricants, servicing and after-sales support.
On-Site Technical Support
Our commercial and technical teams regularly attend site to ensure a precise understanding of your operational requirements.
Environmental Compliance
Shanghai is one of the world’s largest vehicle manufacturing centres. Our products meet the latest EU and international emissions standards and environmental certifications.
Why Choose NAR?
Technical Excellence: Our commercial and engineering teams possess deep technical expertise across heavy equipment, rotating machinery and industrial systems, ensuring practical and reliable solutions tailored to operational requirements.
Global Reach, Local Understanding: Headquartered in Singapore — one of the world’s leading financial and trading centres operating under UK common law principles — and supported by Shanghai’s advanced industrial supply chain network, NAR is uniquely positioned to serve global markets efficiently and competitively.
Bespoke Engineering Solutions: We specialise in customised and modified equipment solutions for extreme climates, remote operations and technically challenging environments.
Long-Term Operational Support: We understand the operational impact of equipment downtime. Our support capabilities include:
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Long-Term Service Agreements (LTSA)
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Two-year spare parts planning
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Technical troubleshooting
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Rapid airfreight support
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On-site inspections and advisory services
Quality Without Compromise: We maintain strict quality standards whilst remaining commercially competitive, ensuring reliability, compliance and long-term operational value.
Lubricants & Industrial Fluids: NAR sources premium-grade industrial lubricants from reputable international manufacturers, including:
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Engine Oils
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Hydraulic Oils
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Gear Oils
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Synthetic Lubricants
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Greases & Coolants
Our lubricant solutions are engineered to maximise equipment performance, improve efficiency and extend machinery lifespan.
