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NAR’s Strategic Outlook on Global Heavy Machinery Markets
At New Alliance Resource (NAR) , our industry outlook is grounded in direct engagement with manufacturers, EPC contractors, and infrastructure operators across Asia and beyond. Global heavy plant manufacturing is being reshaped by three structural forces: supply chain regionalisation, energy transition mandates, and lifecycle cost optimisation. Equipment buyers are no longer focused solely on capital expenditure; they demand performance predictability, parts availability, emi
Nic Cobb
Feb 22 min read


🥂 Welcome 2026 with New Alliance Resource!
As we step into the new year, NAR is excited to continue delivering reliable machinery, bespoke sourcing, and power solutions worldwide. Here’s to innovation, growth, and success for all our partners in 2026! #NewAllianceResource #HappyNewYear #IndustrialSolutions #GlobalMachinery
Nic Cobb
Jan 11 min read


Generators & Gensets – Powering Critical Projects
In today’s project environments, reliable power solutions are non-negotiable. At New Alliance Resource (NAR) , we have strengthened our energy equipment portfolio with high-performance generator sets (gensets) sourced from established global OEMs. These units are engineered to deliver stable, continuous power across construction sites, remote infrastructure projects, mining operations, marine environments, and industrial facilities where operational downtime is not an option.
Nic Cobb
Dec 10, 20251 min read


New Alliance Resource – A Truly Global Team
At New Alliance Resource , our strength lies in our people and our global footprint. Headquartered in Singapore with an active office in Shanghai, our leadership team brings decades of industry experience, deep market knowledge, and a shared commitment to serving customers across Southeast Asia and beyond. Under the guidance of experienced leaders like Managing Director Leo Tee , who excels in complex sourcing strategies, NAR has built a cohesive team culture that thrives on
Nic Cobb
Oct 15, 20251 min read


Why New Alliance Resource Chose Shanghai
At New Alliance Resource (NAR) , strategic location is key to connecting global manufacturing with local project needs. Our decision to establish a regional headquarters in Shanghai was driven by the city’s unique position as a hub for industrial innovation, supply chain efficiency, and access to Asia’s heavy machinery markets. Shanghai not only offers proximity to leading OEMs, suppliers, and logistics networks, but also provides a dynamic business ecosystem where NAR can r
Nic Cobb
Aug 13, 20251 min read


NAR Launches EV-Hybrid Offering
You may work in a traditional industry but as the world changes, so do our expectations. We are now able to offer a range of heavy machinery solutions for the most traditional of industry sectors. Our EV-Hybrid solutions include the following key features, for more information, please do get in touch. Our EV-Hybrid offering is as follows: Leading Technology and High Precision Components for Electric Vehicles Intelligent Network System Enhances connectivity between vehicle com
Nic Cobb
Jun 11, 20252 min read


Bespoke Sourcing For Your Every Need
New Alliance Resource specialises in bespoke sourcing — delivering tailored heavy machinery, parts, and support solutions that match your exact requirements. Our sourcing network spans diesel, electric, and hybrid equipment, giving us the flexibility to provide alternative or hard-to-find components with precision and speed. From excavators and bulldozers to state-of-the-art lubricants and advanced energy plant equipment, we work closely with clients to understand their ope
Nic Cobb
Apr 9, 20251 min read


Why We Are NAR – Delivering Global Heavy Machinery Solutions
At New Alliance Resource (NAR) , our mission is to be your premier partner in heavy machinery and energy plant solutions for complex projects worldwide. We understand that equipment reliability and uptime directly influence your operational success, which is why we’ve built a service model that emphasises rapid response, tailored solutions, and industry-leading technical expertise. From sourcing components to deploying complete machines, NAR stands ready to support industries
Nic Cobb
Feb 5, 20251 min read


NAR Wishes Our Partners & Customers a Happy New Year!
The NAR team would like to wish all our customers, colleagues and partners a productive, healthy and prosperous 2025! We look forward to...
Nic Cobb
Jan 1, 20251 min read


NAR Partners with Haute Tech Group
NAR-Haute Tech Group - Your Global Heavy Machinery & EV-Plant Partner. New Alliance Resource (NAR), headquartered in Singapore with a...
Nic Cobb
Nov 1, 20241 min read


The NAR Story
The NAR Story: Based in Shanghai but with our main administrative base in Singapore, New Alliance Resource was founded in 2018 to offer...
Nic Cobb
Oct 24, 20241 min read


New Alliance Resource Launches New Website
New Alliance Resource (NAR), headquartered in Singapore with a subsidiary in Shanghai, specialises in heavy machinery for heavy-duty dump...
Nic Cobb
Oct 16, 20241 min read
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